Pride Campaign

We started the pride campaign with a fun activity where everyone had to colour a heart in whatever way they liked. The motto of the campaign was to educate the viewers about the history of pride and the emergence of the pride flag. We also gave shoutouts to all the famous personalities who fought for the rights of the LGBTQ+ community. The team also conducted various live sessions with famous personalities like the celebrity chef Ritu Dalmia and motion film director Faraz. The Zia team was very pumped for the campaign and therefore organised many activities like the quizzes on the flag and the community.

This was not it, we ended the campaign with a pride day, this was a virtual pride parade. The pride day consisted of various fun activities and announcements. It started with a video where everyone told what love meant to them. We also had a special Instagram filter made for the day, through which we got selfies of the audience. Team Zia made a magazine showcasing the work done by us during the month of June. The day ended with a live musical performance by Atishay Jain.