One Plus Campaign

This year, GirlUp Zia was one of the few chosen clubs by the OnePlus Student Ambassador Program ‘20. The campaign was about digital well-being and it lasted for 10 days.
We majorly focused on the problems of cyberbullying, self-objectification online, body shaming, hate on social media and concluded the campaign on a happy note by talking about the benefits of social media and how it, as a community, helps people overcome a lot of issues.

We included posts, stories and interactive questions in our effort to spread awareness about these topics. We included statistics and facts to show the prevalence of these issues and also understand that they’re not alone when going through these things online. We used #NotJustYou which gives a sense of belonging to the community.