The Graduate Diploma in Management provides students with a thorough grounding in a wide spectrum of strategic and functional areas involved in a business enterprise. The programme enables students to evaluate and analyse business challenges from a global perspective. Students have the opportunity to explore and understand a variety of interesting challenges faced by firms, such as:

How is e-commerce affecting traditional brick and mortar retail enterprises? How can retail companies redesign their competitive strategies to remain profitable?
How is globalisation affecting family-owned businesses in India, and what can they do to remain competitive in such a scenario?
How can ideas from business strategy, economics, industrial relations, psychology and sociology better explain today’s employer-employee relations?

The programme equips students with a skill set that transforms them from talented graduates to accomplished managers, capable of positively impacting their organisations. It also prepares the students to pursue more specialised and highly competitive management courses in reputed universities across the world. ISBF attracts students from some of the best undergraduate programmes in the country. We have graduates from Delhi University colleges such as Shri Ram College of Commerce, Lady Shri Ram college, Jesus and Mary College, Hindu College and Sri Venkateswara College; Delhi Technological University; St Xavier’s College, Mumbai; IIT, Roorkee; and Christ College, Bengaluru. Our students have gone on to pursue Masters degrees at international universities or are working with some of the most reputed firms across industries.

Why study at ISBF?

ISBF is one of the select few Affiliate Centres of the University of London International Programmes worldwide.
London School of Economics (LSE) is responsible for the academic direction of the programme. The faculty at LSE formulates the syllabus, develops the study material, sets examination papers, and marks the scripts of ISBF students.
Most US and Canadian Universities accept this qualification as the 16th year of education.
Proven track record of students getting Masters offers from prestigious institutions such London School of Economics, University of Warwick, etc.
One-year international work placements in London and New York with leading multinationals.
ISBF students are placed with leading firms such as Accenture, Ernst & Young, ITC, Zomato, and many more.

Are You Ideal for this Course?

You are, if:

You are looking for real-life applications of theoretical knowledge, and an inter-disciplinary approach to understanding contemporary business problems.
You have the desire to improve your analytical ability as an independent thinker.
You are interested in familiarising yourself with the fundamentals of business operations in order to confidently start your own business.
You want to transform your family-owned business into a professionally-run global enterprise.
You want to equip yourself with the necessary managerial skills for a promising career with leading multinationals.
You want to pursue advanced studies in management from the world’s leading universities.

Graduate Destinations

Here’s an indicative list of the educational and professional pursuits our students are engaged in, after completion of the programme:

Nikhil Galapure

Strategic Manager Market Development at Tata Consultancy Services (TCS)

Preyansha Sahni

One‐year international work placement as Compensation Analyst at UBS Investment Bank, London

Pradyuman Rana

Corporate Sales at Standard Chartered Bank

Kriti Gupta

MSc in Human Resource Management, London School of Economics & Political Science, London

Surbhie Maann

MSc in Marketing and Strategy, University of Warwick, UK

Note: What are known as “graduation” and “post-graduation” in India, are referred to as “undergraduate” and “postgraduate”, respectively, in the UK. Since the Graduate Diploma in Management is awarded by the University of London, it uses UK terminology and not Indian terminology. That is to say, the “Graduate” Diploma in Management is actually a “postgraduate” qualification, and only a student with an undergraduate degree is eligible to pursue it.

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ISBF was founded in the year 2006 with the vision of delivering truly world‐class, unsurpassable quality education in India.

Course Structure

The curriculum provides a thorough knowledge of core management principles, marketing and human resource management. ISBF emphasises upon building an understanding of business and management in the global context, which helps students devise strategies that are relevant in contemporary markets. Students are encouraged to use classroom theory to try and solve real-life organisational challenges.

Diploma in Management Syllabus

Principles of Marketing

This module introduces the fundamental principles of marketing and gives a broad understanding of consumers and the marketing behavior of firms. It develops students’ practical skills by applying learned theories to real-world organisational problems. Topics covered include:

An overview of marketing history and theory
The marketing environment
Consumer behavior
Organisational buyer behavior
Market segmentation, targeting and positioning
Customer relationship marketing (CRM)
Branding and product development.
Product innovation and the life-cycle approach
Promotion
Pricing
Distribution
Corporate social responsibility (CSR)

Human Resource Management

This module is about Human Resource Management (HRM) strategies, policies and practices. It examines the approach taken by business and other organisations to acquire, retain and motivate their employees. This includes everything from recruitment and selection techniques, to the formal and informal institutions that determine how employees are managed. Topics covered include:

Introduction to HRM
Recruitment and selection
Training and development
Individual performance: attitudes and behavior
Psychological contracts
Reward system and motivation
Performance management
Job design and redesign
Employee involvement and participation
Organisation justice
Diversity and equal opportunity
Labor economics
HR strategies and high performance work systems

Core Management Concepts

This module aims at developing a clear understanding of core management concepts in key management sub-disciplines, applying these concepts to specific business situations and illustrating the disciplinary anchors of these disciplines in sociology, psychology and economics. Topics covered include:

Management and the Firm
Taylorism, Motivation and Performance
The Rise and Decline of Labour
The Rise of Human Resource Management
The Origins of Management Science
Accounting, Finance and the Firm
Management Accounting; Costing
Management accounting: Decentralisation and performance measurement
Financial Accounting
Modern Portfolio Theory
Security Analysis and Valuation
The Origins of Modern Strategy
Understanding Organisational Structures
The Analysis of Organisations
Contemporary Strategic Management
Strategy and Decision Making
The Origins of Marketing
The Origins of Marketing: The Development of the Practice
Marketing in the Digital Age

Business and Management in a Global Context

This module aims at understanding business in a global context, its threats and opportunities as well as its huge diversity and complexity. It enables the participants to learn to devise strategies that will work internationally. Topics covered include:

Introduction to the global business environment
- – Perspectives on globalization and international business
- – Political, economic and legal environment
- – Society, ethics and corporate social responsibility
Business across borders
- – International trade and investment
- – Global and regional integration and multinational organisations
- – The global financial system
International business strategy
- – Strategy and enterprise in international contexts
- – Competitive strategy for international business
- – Entry strategies, alliances and evolution
- – Marketing and R&D strategy
International business management
- – Organisation of international business
- – Global sourcing of production and services
- – Global information systems management
- – International dimensions of human resource management

Note: The programme structure and curriculum are subject to change as per University of London regulations.