Why Study Business and Management?
A successful business enterprise involves a lot more than an innovative idea. It requires insights into the industry, the market that exists for the product or service, the basis of competition and identifying competitors. The success of a business venture also depends on how one navigates the interdependencies between the various aspects of a business, viz. finance, marketing, operations and human resources. An undergraduate degree in management hones your ability to identify, analyse and solve multidisciplinary problems which are specific to different organisational models. Consider the following questions:
- How can a family-owned, traditional business stay relevant and attain a competitive edge in a dynamic, global marketplace?
- Can the recession in the US impact a jewellery trader in Surat?
- If you prefer watching a web series on YouTube rather than a soap opera on television, why should it matter to a brand like Nike or Gap?
Business and management are complementary disciplines, and a course that combines the two prepares you to lead enterprises in dynamic global business environments.