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Career in Business Management - BBA Career Guidance

Posted on March 25, 2019 by Srishti Nayar  | Academics | Blog

Ever thought how Starbucks manages to sell 4 million coffee drinks per day? Or how Apple maintained its position at the top of the smartwatch sales chart, selling 4.7 million Apple Watches and capturing 17 percent of the global market? The answer lies in the creation of remarkable business strategies – something you can learn by studying business and management.

Today, the entire world is witnessing rapid growth in business. Each day, new companies are emerging across the globe, offering more tailored and innovative products and services. This speedy expansion implies a need for professionals and experienced personnel who can handle the fast-paced growth of these businesses. Companies require candidates with knowledge of business, who can manage and coordinate between the senior management and their own operational teams.

Thus, courses such as BSc in Business & Management (BBM), Bachelor of Management Studies (BMS), Bachelor of Business Administration (BBA) and Bachelor of Business Studies (BBS) have come into prominence.

Amongst these, the most rigorous and in-depth is the BSc (Honours) in Business & Management, or BBM. It is an ideal course for students interested in pursuing their passion for making a mark in the business world. Through this course, students learn about all core functions of a business, and also develop a strong base in Mathematics and Statistics, which in turn builds a robust foundation for successful pursuit of the world’s top MBA programmes. The BBM course also hones one’s ability to launch one’s own start-up, grow an existing business or work for a prestigious company.

In the rest of this article, we will explore in detail its more commonly known but less rigorous cousin – the Bachelor of Business Administration, or BBA, which will serve as a proxy to broadly understand the other variants of business and management undergraduate programmes.

BBA Course Overview

Bachelors in Business Administration (BBA) is a general management course that covers all the basic elements of management education. It is gaining popularity as students acquire management and leadership skills at a very early stage of their careers, while also equipping them with knowledge of business functions and the business world as a whole. As the world specialises rapidly, this is why many students are going with a BBA course rather than the erstwhile popular option of doing an undergraduate degree in Commerce or Economics and then studying management at the postgraduate level.

The bachelors in business administration degree is taught mainly through lectures and seminars, but there are also several opportunities to participate in group projects and live company projects, allowing you an insight into how business projects are executed. More information is given in the table below.

CourseBBA
DegreeBachelors
Full formBachelor of Business Administration
Basic eligibility10+2 or equivalent
Duration3 years (usual)
AgeBetween 18 and 24 (usual)
Fee offeredDepends on individual university/college
Postgraduate study optionsMBA, MSc, M.Com., MA, MCA
Similar course optionsBBM, BMS, BBS, BCom

Eligibility for Bachelors in Business Administration

The basic eligibility criteria for admission to a BBA course is to have completed 10+2 years of schooling. This means that any candidate who has cleared the Class 12 exam from any stream (science/commerce/arts) and secured a minimum score 50% is eligible to apply for BBA courses from reputed universities.


Please note that this is merely the criteria to be eligible to apply. The selection requirements for the BBA programme depend entirely on which university or institution you choose to apply to. Some colleges may require you to give an entrance exam, like iMET (ISBF), JAT (DU), CET, NPAT (NMIMS), SET (Symbiosis)and IPMAT (IIM), while others may rely on previous exam results, and yet other may require you to have studied certain subjects like Mathematics up to Class X, or may take into account previous relevant work experience. So, needless to say, this is something you need to always double-check for the institutions you are applying to.

BBA Admissions and Application Procedure

Each college or institution has a set number of seats for various degree programmes. To get admission into the college of your choice, the first and the foremost step is to fill and submit the application form for the concerned course. These application forms are generally available both at the campus and the college’s website. After submitting the application form with any associated application fee, you are likely to have to appear for the entrance test on a specified date and time.

Some institutes also require candidates shortlisted from the entrance exam to appear for personal interviews. These are generally conducted to test for attributes like attitude, motivation, communication and academic ability or aptitude. On the other hand, colleges also organise counselling sessions to give admissions on the basis of only the entrance exam rank and the availability of seats.

BBA Exam Pattern

The majority of BBA exams are organized in the months of April, May and June. Different institutes follow different patterns for BBA entrance exams, yet these exams generally test for Quantitative Aptitude, Logical Reasoning, Data Interpretation and Verbal Reasoning, and in some cases also General Awareness.

The number of questions can range from 75 to 150, while the duration is more uniform, at about 1.5-2 hours for most exams or tests. The marking scheme for some exams may include negative marks for incorrect answers. The test may be conducted online, such as iMET (ISBF), or offline or pen-and-paper mode, as is true even now for the majority of institutions.

BBA Entrance Exam Preparation

BBA entrance exams are of a moderate level of difficulty and some focused preparation for 2-3 weeks can help one successfully attempt the exam, provided of course that one’s school learning base is solid. Nevertheless, it is advisable to start preparing for the entrance test exams right after the Class 12 exams, so that there is no time crunch at the end. It is crucial to focus on the fundamentals and ensure that one’s hold on the basic concepts is strong. It is also important to practice a lot of questions, including in the form of regular online and offline mock tests, in order to ensure that you are able to apply the concepts properly.

Please note that some tests, in particular iMET for the BSc (Honours) in Business & Management programme at ISBF, check the clarity of key mathematical concepts rather than focusing only on the ability to solve questions mechanically. The same spirit extends to its other sections too, and this is important to bear in mind when preparing for such exams.

BBA Course Syllabus and Structure

Bachelor of Business Administration course is designed to impart knowledge of skills in business management and administration. Throughout the duration of the course, students are regularly assessed through quizzes, class tests, viva, group presentations, assignment and project submissions and various other forms of practical assessment. Most colleges also emphasize on a live project or internship which provides practical training for students.

The syllabus of the course varies from college to college; however, at a broader level subjects and topics covered remain quite similar.

Foundation courses include subjects like Economics, Mathematics, Statistics, Accounting and International Business.

Core courses include subjects like Marketing, Human Resource Management, Core Concepts of Management, Psychology, e-business, Corporate Finance, Organisation Theory, Strategic Management and Information Systems.

Electives courses vary significantly by institution, but can include subjects like Management Accounting, Financial Reporting, Asset Pricing, Financial Markets, Financial Management, Microeconomics, Macroeconomics, Managerial Economics, Entrepreneurship, Management and Social Media, and Innovating Digital Systems and Services.

At the same time, most institutions also equip students with skills like writing, leadership, interview-taking, resume-building, Microsoft Office and others which help students hit the ground running in the world of work.

BBA Course Fee Details & best BBA Colleges in India

The course fee varies from institution to institution. Depending upon the infrastructure, facilities, and curriculum, following is a list of top institutes offering Bachelor of Business Administration or similar courses, along with their approximate annual fees.

 

College NameCourse OfferedAverage Annual Fees
Indian School of Business and Finance (ISBF) – LSE and University of London programmesBSc (Hons) in Business & Management6.25 lacs
Amity UniversityBBA12 lacs
Symbiosis International UniversityBBA2.5 lacs
Indian Institute of Management (IIM)Five-Year Integrated Programme in Management4 lacs
Christ UniversityBBA4.5 lacs
NMIMS UniversityBBA6.75 lacs
University of DelhiBBA75k
Lovely Professional UniversityBBA3 lacs
Alliance School of BusinessBBA5.5 lacs

Job Opportunities

After successful attainment of a BBA or similar degree, graduates can either opt for higher education from top business schools or seek employment in different sectors. Generally, students pursue an MBA (Masters of Business Administration), or a Master’s programme in fields like Management, Human Resource Management, Strategy and Economics and Management.

The BBA course also opens up a range of job opportunities in myriad sectors. Most sectors in the corporate world happily accept business administration / management graduates at the entry level. Some of the popular sectors of work include:

  • Consulting
  • Banking and Financial Services
  • Logistics
  • E-business
  • Market Research
  • Advertising
  • Digital Marketing
  • Public Relations

The kinds of roles into which BBA and similar graduates are absorbed include:

  • Business Development
  • Marketing
  • Business Analyst
  • Research Analyst
  • Human Resources
  • Operations
  • Branding and Communications

Self-employment is an increasingly attractive career prospect for BBA graduates. If you are an entrepreneur at heart, you may start your own venture or business.

Finally, coming to government jobs, BBA graduates may apply for any government job that requires basic ‘graduation’. Banks, Armed Forces, PSUs, Indian Railways, Municipal Corporations etc. are places where one may land a job (after clearing the relevant entrance tests).

Exploring your options before making a final decision is important. Take some time and do your research when evaluating potential degree options. After all, earning a degree is a big decision that shouldn’t be taken lightly.

Conclusion

If you are confident that you want to study business and management at the undergraduate level, then take a closer look at the BSc (Hons) in Business & Management offered at ISBF. This is a world-class, 3-year and full-time programme, with academic direction from The London School of Economics and Political Science (LSE), one of the world’s top 10 institutions for management (QS Rankings 2019).

While it is true that BBM, BMS, BBA and other similar programmes have several common and overlapping aspects, it is also true that the BSc (Honours) Business & Management programme at ISBF has certain unique advantages. Coming from one of the world’s leading institutions, it is significantly more analytical and applied in nature than most similar programmes. This is perhaps the single characteristic which makes it the best possible base for an MBA or other postgraduate study, as well as from a placement or employment perspective, among all the comparable options.

Click here https://www.isbf.edu.in/bsc-undergraduate-courses/bsc-business-management for detailed information about BSc (Hons) Business & Management at ISBF.

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