Academic Experience and Research Interests

Shailaja started her career with Dabur in the area of brand management. She then moved to NIIT to be part of the team that set up NIS (National Institute of Sales). Shailaja has over 19 years experience of teaching Marketing and related specialization subjects at both graduate and post graduate level. She has mentored many students in their research projects. Her areas of interest are consumer behavior, service marketing and brand strategy. Currently she is actively involved in teaching, training and undertaking marketing strategy consultancy. She has been teaching at ISBF for the last three years.