Academic Experience and Research Interests

As  Associate Professor in Social and Applied Psychology, Sociology and Human Resource Management at the ISBF since 2012, a vocation he enjoys dearly. Aryapriya worked as a Qualitative and ethnographic research executive at TNS Global, Gurgaon from June 2011 to August 2012. His responsibilities included setting up research projects, monitoring focus group discussions, qualitative data analysis and generating presentations of the insights gleaned. As a market research analyst, he incorporated sociological research models like semiotic analysis in his approach. He engaged hands-on with consumers and clients both in an attempt to study and unravel attitudes to several categories of products. The ethnographic aspect of this job involved filtering both a macro and micro sense of consumers’ attitude to the product in question and relating these insights to brand communication and strategy. Aryapriya conducted fieldwork and research on 1st, 1.5 and 2nd generation immigrants in Milan, Italy in June 2010 as part of the European Studies Programme at Delhi School of Economics. Research involved examining respondents’ attitudes to citizenship-their perceived integration and socialization in Milanese society.